By skipping the “coming soon” page, you can really focus on what matters. Instead of a “coming soon” page, put up a landing page for your product. Make it look like the product exists, and then when people try and sign up, show them a page letting them know that you’re not quite ready for them yet. The effort is the same, but this tiny change can give you massive rewards. By skipping the “coming soon” page, you gain validated learning about the emails you collect: they are people who thought your product existed and showed a real interest by trying to sign up. If you have people hitting the page and no one gives you their email, you know there’s a problem with your idea or the way you’re describing it.
Dal blog di Joel Gascoigne, un signore che negli ultimi tempi si può dire possa essere felice.